Pop. Crunch. Repeat.
Product
The Bar
Data
Market Research
21 respondents. Ages 12–18. Every SPARK decision came from real data.
0%
Q1 — Product
Want classic milk chocolate with a fun twist like popping candy or crunch.
0%
Q2 — Format
Prefer one large shareable bar over minis or mix packs.
0%
Q3 — Price
Would spend $2–$3 on a bar that feels premium and new.
0%
Q4 — Place
Buy snacks at convenience stores. Every single respondent.
0%
Q5 — Promotion
Would try a new bar because a friend recommended it.
0%
Q6 — Branding
Want clean, premium, minimal packaging. Not bold or cartoonish.
0%
Q7 — Purchase Trigger
Said packaging looking different from everything else would make them pick it up.
Marketing Mix
The 4 Ps
P
01 — Product
The Bar Itself
Milk chocolate with popping candy and crispy rice crunch. Large shareable format. White-to-magenta packaging with bold SPARK wordmark.
P
02 — Price
$2.49
Above the standard bar to signal quality. Below the premium ceiling to stay accessible. 57% said $2–$3 is exactly what they'd pay.
P
03 — Place
Convenience Stores
100% of respondents buy snacks at convenience stores. SPARK lives at the checkout counter. Also at MetLife Stadium on game days.
P
04 — Promotion
Word of Mouth + Social
52% discover through friends. 29% through TikTok and Instagram. SPARK seeds micro-influencers and lets the popping candy do the talking.
Partnerships
Sponsorships
Official Partner — New York Giants — 2026
Helmet
On The Field
SPARK on every Giants helmet. 80,000+ fans per game, millions at home.
Jersey
Chest Patch
Every player wears SPARK. Youth see the brand on their heroes every game day.
In-Stadium
Concessions
SPARK sold at MetLife Stadium. $2.49 and you're part of game day.
Digital
Social Activation
Giants players post reaction videos on TikTok and Instagram. Word-of-mouth at scale.
Promotion
Social Strategy
♥ 847K
847K
12K
203K
Save
S
@sparkbyhersheys+ Followwait for the pop... 🎉 this chocolate bar is INSANE
♫ Original sound — SPARK by Hershey's
Simulated TikTok Post
52%
Word of Mouth
Of surveyed youth said a friend recommending it would make them try it.
29%
Social Media
Said a viral TikTok or Instagram post would make them buy. Combined that's 80%+ peer-driven.
∞
The Strategy
Seed micro-influencers with SPARK. The popping candy is built for reaction videos. One viral moment = millions of impressions.
2027 Forecast
Year 1 Predictions
Based on market data, youth trends, and Hershey's distribution power — here's where SPARK will be in 12 months.
$4.2M
Year 1 Revenue
At $2.49 per bar with placement in 12,000+ convenience stores across the Northeast, SPARK is projected to move 1.7 million units in its first year.
Based on avg. convenience snack velocity × store count
8.3%
Market Share Target
The youth chocolate segment is a $620M market. SPARK targets 8.3% share by Q4 2027, making it the #2 youth bar behind Reese's within 12 months of launch.
Youth chocolate segment data — NCA 2025
47M
Social Impressions
With 3 Giants players posting and 50 micro-influencer seeds in Q1, SPARK is projected to reach 47 million impressions on TikTok and Instagram in year one.
Based on avg. creator reach × seeding strategy
78%
Brand awareness target among 12–18 year olds in Northeast by end of 2027
3.1×
Expected return on marketing spend vs. traditional TV ad campaigns
GET
SPARKED
SPARKED
At convenience stores near you — 2026
$2.49
SPARK by Hershey's — Pop. Crunch. Repeat. — © 2026